What the tourism industry should look for when working with travel bloggers. What they should ask for, what they should expect, and how working with travel bloggers the right way produces great results.
Let’s Get Social
As a destination marketer, hotel manager or tour operator, you’ve already got a solid marketing plan in place through the usual channels, but now you’re looking to reach out to more people in a social, more digital manner. Perhaps you’ve already dipped your toes into the waters of social media, but want to take it further. It sounds like you’re ready to work with travel bloggers.
You may have been approached in the past by travel bloggers asking to work with you, but were unsure how to go forward from there. Perhaps you’ve even seen competitors working with bloggers, and wondered how they got started. This short guide to working with travel bloggers is designed to bullet point the essential things you need to know so that you can maximise the results from a digital marketing campaign. If you would like more details, feel free to contact Travel Bloggers Greece here – Contact Us.
Finding the Right Travel Bloggers
There are many ways to contact travel bloggers, whether it is through trade shows, travel events, or outreach. This can become quite a time consuming process though, and whilst a travel blogger who has great ‘numbers’ and is well known might seem at first an obvious choice, if they have little or no existing content about Greece there is no point in continuing. A far better strategy is to work with travel bloggers who consistently write about Greece. They will have built up their own audiences, and it is their audiences that are your potential customers.
Point 1 – A travel blogger’s audience should match your customer profile.
Working with Travel Bloggers
Once you have decided that you want to work with a particular travel blogger or group of bloggers, the next step is to develop a mutually beneficial arrangement. A typical example of this, might be a straight exchange of accommodation for coverage in a blog post and social media exposure. Blog post coverage offers a hotel, destination, or tour operator several great benefits. These include:
- Exposure to the travel blogger’s audience
- More opportunities for discovery in Google search results
- A link back to your website that helps boost rankings
- Social media posts that can amplify your own social media channels
- Enhanced online buzz and visibility
Point 2 – A simple one-off exchange of services has great long-term benefits for your business.
The Hidden Benefits of Working with Travel Bloggers
In addition to the points above, working with travel bloggers has several other hidden benefits that are rarely thought or talked about. When you work with professional travel bloggers, you are working with people who have years of experience in the travel industry. Most likely, these people will have stayed at hundred’s of different hotels and destinations during the course of their careers. Talk to them about changing trends, things they have noticed, their opinions on your social media accounts, and anything else related to your business during their stay. You never know what you may learn!
Point 3 – Spend some time consulting with travel bloggers during their stay to find out about the latest travel trends.
If you would like to find out more about how working with Travel Bloggers Greece can help raise your business profile and attract more customers, contact us today at – Travel Bloggers Greece.
This guide to working with travel bloggers was created by Travel Bloggers Greece member Dave Briggs, who has been writing at Dave’s Travel Pages since 2005. He has worked with dozens of destinations, hotels, and tour operators on successful digital marketing campaigns, helping them raise their online profiles and attracting new customers.
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